Rare North Korean TV Ad: Drink Beer to ‘Help With Stress’

In an apparent first, North Korea — a country that struggles to feed its 24 million people — has aired a beer commercial on state television.

The advertisement, which lasted nearly three minutes after a news program on Thursday, showed a grinning Korean man with sweat on his face holding a glass of beer, with a caption that read, "Taedong River Beer is the pride of Pyongyang."

The commercial said the beer relieves stress and improves health and longevity. It also showed images of a pub it said was in the capital of Pyongyang, filled with people drinking.

Normally, there are no advertisements on television in North Korea, an isolated, communist country that tightly controls its economy and is wary of capitalistic influences.

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July 3, 2009 at 9:12 am - Sky News
Dateline: Pyongyang, North Korea
Joshua   July 3rd, 2009 - 9:31 am

I wonder if there is minimum legal drinking age over there since beer is so healthy and nutritious for everyone.

GlobalObserver   July 3rd, 2009 - 10:51 am

Homer Simpson has been saying this for years. Why are the North Koreans so slow to catch on?

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Craig Allen   July 3rd, 2009 - 12:53 pm

Now you know why they think they can nuke Hawaii

LOL

James K   July 3rd, 2009 - 3:04 pm

Korean government “river” beer = USA government kool-aid

doogle   July 3rd, 2009 - 6:36 pm

Brought to you by Kim-TV.

Got to admit though…made me thirsty.

Happy Independence Day!

jaded   July 3rd, 2009 - 7:45 pm

Goes great with BBQ dog.

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Bob LobLaw   July 4th, 2009 - 4:33 pm

Frat guys must be so stressed!

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