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Keyword Ad Controversy: American Airlines Takes Google to Court |
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American filed a lawsuit Thursday in U.S. District Court in Fort Worth seeking unspecified damages. A Google visitor who enters certain words or phrases that American trademarked—for example, Aadvantage, the name of its frequent-flier program—will get links to American's Web site but also its rivals under "sponsored links"—targeted ads that appear alongside the regular search results. |
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Dateline: Dallas, Texas - Source: WFAA Dallas |
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